Accredited project management training provider

Project Sponsor Coaching & Training - Accredited Provider

Delivery: On-site and Hybrid Online

This training course can be taken through any of the following:

Course Overview: “Why Sponsorship Matters”

The course demonstrates why sponsorship matters in a highly practical way.

It provides many practical insights into the role of the Project Sponsor, especially around improving the strategic definition and communication of projects.

It also describes Governance in a manner that can be understood and implemented in a practical and non-bureaucratic way.

We always use real projects from your business as the basis of this session.

It is typically delivered in small groups or on a one-to-one coaching basis.


0.5 – 1.0 day

Intended For

Sponsors, Executives and Senior Managers of businesses that regularly engage in projects.

Course Objectives

  • To demonstrate why sponsorship matters and the role of project sponsors
  • To provide sponsors coaching on how to:
    • improve the strategic definition of projects
    • ensure the benefits of any project are delivered
    • implement effective governance on projects
    • interact successfully with project managers

Where this course comes from:

Full information can be found here:


  • Objectives of this session
  • Why projects are very different to day-to-day operations
    Why Sponsorship matters
  • The role of the sponsor
  • Practical reasons why Sponsorship really matters
  • Overview of the benefits realisation process
  • How to ensure benefits are fully realised - lessons learned from over 200 projects
    Improving Strategic Definition | The one-page business case
  • Critical importance of early stages
  • Developing crystal clear strategic objectives
  • Improving communication of outcomes and target benefits
  • The one-page business case
    Communicating with project managers
  • Avoiding common issues – key questions to always ask
  • Why projects typically fail - most common cause of issues
  • Making Governance highly practical
  • Conducting business reviews of projects
    Sponsor and the Project Management Process
  • Difference between sponsors (decisions) and steering committees
  • Sponsor’s role in managing project scope change
    Avoiding common errors with Project Budgets
  • Dos and don'ts with budgets
  • Biggest and common estimating errors
  • Using contingency budgets with discipline
Following this course:you will be ready to conduct the role of a sponsor

Sample feedback:

  • PMIS provided Project Sponsor coaching to our Executive Directors and senior managers. The approach of fully preparing really paid dividends, enabling them to understand us as a business, our project delivery approach, our sponsorship challenges and tailor the agenda to our requirements. Throughout the sessions, their experience & expertise shone through. The sessions were engaging and participative, with practical elements and valuable insights that helped constructively challenge the group and their thinking. The sessions have already resulted in sponsors being more engaged, working more closely with Project Managers. In particular, we have adopted the business case on a page which is also helping us give much greater clarity on anticipated (project) benefits. I would not hesitate to recommend their services.

Email for further details on this course

Full information on the flexible options for delivery is found here

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